Thursday, October 4, 2007

Consumer reports

Nowadays this is a new era of selling-purchasing relations. Due to the growing demands and competition, companies providing services and goods trying to be outstanding, to attract customers. That is why marketing is a great philosophical science in which everything is included: consumers’ psychology; consumers’ reaction to certain watchwords, slogans; pre- and post-purchase behaviour; color and sound perception – everything. And consumer reports play a very important role in this game.

Consumer reports and consumer acceptance.
Companies work out consumer reports on their goods or commodities to make a product, especially a brand new one, accepted. A marketer or sales analyst writes this consumer report to make the customers aware of the product, to advertise it in some way. Because writing this report they take into consideration the way and the form it would be written in order to attract consumers. Marketers have to give the consumer reports in such a way that reading it a person would not feel that something is foisted off. And thus, after a good report was written and consumers have read it, people would like to buy the product, to try it. So, if the quality was as good as it was described, the product would be accepted and would be in good demand and consumer attitude towards it would be very positive.

Types of consumer reports.
Companies can employ this strategy of writing consumer reports in their marketing plan. They have to make their customers aware that they genuinely appreciate any feedback from their customer audience. Thus, a consumer report can be also written by a consumer himself to advertise a product or vice versa to announce everybody that the goods are faulty or that services are really poor. Or this report can be made by a company’s marketer to advertise the quality or the price of a product. That is why it is very important to read any of the consumer reports to know is the product worthy of money or not.

Friday, July 6, 2007

How a Pleased Customer Can Be Your Best Advertiser?

Just satisfaction with your products or/and services is not going to develop your business, which means that to have some customers who are just pleased with your job is not enough. You have to turn your customers into word-of-mouth publicists for your company. According to various market researches providing an independent fact-based view of advertising media market, most people still consider word-of-mouth recommendations and references the most credible and believable ones. Therefore, they work best for promoting your products. And what advertising campaign could be more efficient and cost effective than advertising and creation of strong perception of your good name by a satisfied customer?

Customer-oriented marketing. The objective of any firm is to market and sell its products or services profitably. As any businessman knows, good marketing stimulates consumer interest in the product; it establishes the name and the image of the company. So, the mission of an advertising of any type is to deliver profitability goals through highly effective campaign management. And while working out the campaign, it is divided into different segments by the type of the advertising. Here, at this very step it is highly important not to forget about word-of-mouth publicity which can be of great use to you.

Value for Customers. Consequently, you have to find the ways to make promoters of your customers. The first thing to do is to define which of your customer is already a promoter and usually recommends your company to his/her friends, relatives, colleagues, etc. Then it is needed to create deep customer relationships. Sure, here on the stage appears the tradeoff. But as everybody knows, it is much better to invest some money and to receive a profit from it, than to keep it stuck under your pillow. Though, sometimes the building of such relationships with the customers costs you quite a tidy sum. You are exploiting them – they have to get compensation, not even having a clue about it.

And then these customers bring your company the benefits, the economic value: they come back and they make referrals. It can dramatically change the economics of the transaction

Saturday, June 2, 2007

Under Construction -

Finally, Last month we had pulled our domain from parking with and started to work on the site. We expect this site to growing slow in the beginning, however we are already taking in articles by using the common interface that is shared with another great Consumer Reviews site

Anyone who is interested to Submit Consumer reviews can utilize a new interface that we had created on Pissed Consumer. New and Rebuild submit architechture allows us to accept consumer reviews in 3 easy steps:

  1. Write Review Article with Title

  2. Login or Register

  3. Additional Information about Company

Friday, April 27, 2007

Google values Consumer Reviews

Google has just update PR on our site - - Consumer Reviews. And we are happy to report that GOOGLE values the importance of our site and has applied PR 4 to a lot of pages of our site. We have received PR4 deep into the article level. Most Categories of the site have received Ratings of 3 or 4.

This is extremely important event for We are becoming an entity on the world wide web. Consumer reviews, complaints and reports are important sources of information in consumer's research for making purchase decissions.

In addition to running this blog I have also launched new blog
Company Reviews. Reviews by company blog is a compilation of consumer reviews, reports and complaints for company products and services.

Tuesday, February 6, 2007

Review of

Hi Guys,

In addition to running Consumer Reviews @, we soon will start a new project
Consumer Reviews @ Both of these sites are intended to provide Consumer Opinions on a variety of different topics.

While we are still working on you can visit us @, and leave comments about business or product that you love or hate.

You can also visit me @ Consumer Blog @
Thank you for reading my blog today